Although Detroit Denim was legally incorporated in 2010, the journey began much, much earlier. Almost thirty years ago, when Eric Yelsma was a teenager, he discovered an interest in sewing. It started with his love of making things and altering his own jeans on a sewing machine.
Even while in a successful corporate sales career, Eric’s passion for sewing and making didn’t wane. Over time, his enthusiasm and experimentation emerged into a detailed, and very specific line of men’s jeans.
The finest quality components. All sourced from American companies. Handmade in Detroit, by Detroiters. To expose the myth that it’s impossible to create a sustainable jeans business domestically. And help diversify the manufacturing base of Detroit, by producing a line of men’s jeans like no other.
Eric branded these jeans and his company Detroit Denim Co.