Vintage Vibes meet Sustainable futures

A Letter From Eric

The question that keeps me up at night is "how do we make the most sustainable pair of jeans in the world?" The pursuit of sustainability is a journey, and I'm always pushing for better options.

Earlier this year, I went on a road trip down to the Carolinas to see what I could find. I visited factories and mills, some still in operation and some long shuttered. The one thing I found everywhere I went: perfectly good fabric, collecting dust in storage or headed for the landfill. But what the industry calls waste, we call opportunity. 

This Summer, we're showcasing eight of these exceptional and rare denims, in our attempt to prove that a better model is possible. 


What is deadstock?

Here's how it typically works:

1. A brand guesses how many garments they’re going to sell next season and places an order with a factory to produce these garments.

2. The factory receives the fabric and trim for the order. Standard practice dictates ordering 20% more than will be needed. 

3. The factory makes the garments for the order and delivers them to the brand for distribution.  Any leftover fabric is called “deadstock,” is considered a sunk cost, and heads to long-term storage to collect dust or worse, the landfill.

Why don’t the factories reuse this material?

how does Detroit Denim use this material?

Wait, so is this musty denim that’s been sitting on the floor?

see the denims
Deadstock: Summer of Love requires no new resources - we’re using what the industry already had. Through this campaign, over 400 yards of fabric will go from having no purpose to having meaning. Utilizing deadstock materials is another way we're bringing you the most sustainable jean we can make.