We’re on a mission to make the world’s most sustainable jeans here in Detroit. As we do it, we’re helping our customers have a better relationship with their clothes, and we’re proving to the fashion industry that a better model is possible. The future of the industry, and our planet, depends on it.  Here's what we do:

Made-to-Order Model

We promise to never make a pair of jeans until someone asks for it. This means zero waste from overproduction.

Exceptional Quality

We promise to craft heirloom-quality garments that fit you perfectly, get better with age, can be repaired, and that will hold a meaningful place in your wardrobe for many years to come.

Thoughtful Raw Materials 

We promise to be responsible stewards of our materials and always be transparent with our customers about what they’re getting and where it comes from.

Sustainable Lives

We promise that your jeans will always be made in-house in our factory in Detroit, by a diverse team that is valued, respected, well-compensated, and fully supported in their pursuit of meaningful, balanced, sustainable lives.

two models wearing detroit denim sustainable custom jeans


Everything we do is rooted in the question: "How do we make the world's most sustainable pair of jeans?"

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a pile of detroit denim sustainable custom jeans

Our Story

We've been at this for 12 years now, and we've learned a few things along the way. Here are a few highlights of our journey.

The timeline
two models wearing detroit denim sustainable custom jeans

Contact us

We are here to help you. Questions? We got you.

Get in Touch
a variety of detroit denim sustainable custom jeans hanging


How exactly does this work?

Getting a pair of custom jeans requires a few more steps than you may be used to. We're here to help!

How it works